Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  2001. 
 - xv, 1 v. (various pagings) :  ill. ;  28 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by 1 CD, entitled'Principles of marketing, ninth edition' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130263125 (hardcover)  RM369.84 
<br/><br/><label>LCCN: </label>00-027875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.