Fifield, Paul <br/><br/>
Strategic marketing management 2000 - 2001 :  planning and control / 
Paul Fifield and Colin Gilligan 
 - Oxford :  Butterworth Heinemann ,  2000 
 - xviii , 273 p. :  ill. ;  30 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750649267  RM78.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>National Library of Medicine Call No.: </label>HF5415