TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 0139030239
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -