Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  1999. 
 - xiv, 639 p. :  ill. ;  27 cm. 
 - Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0139030239  RM391.27 
<br/><br/><label>LCCN: </label>98-023506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.