TY  - BOOK
AU  - Ruddock,Andy
TI  - Understanding audiences: theory and method 
SN  - 0761963448
PY  - 2001///
CY  - London
PB  - SAGE Pub.
KW  - Mass media
KW  - Audiences
KW  - Influence
N1  - Includes bibliographical references (p. [182]-197) and index
ER  -