TY  - BOOK
AU  - Harrison,Tina
TI  - Financial services marketing
SN  - 0273632973 (pbk) /
PY  - 2000///
CY  - Harlow
PB  - Pearson Education
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
KW  - Information technology
N1  - Includes bibliographical references and index
ER  -