Harrison, Tina. <br/><br/>
Financial services marketing / 
Tina Harrison. 
 - Harlow :  Pearson Education,  2000. 
 - xix, 332 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273632973 (pbk) /  RM170.85 
<br/><br/><label>LCCN: </label>00-021794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.<br/>Bank marketing.<br/>Marketing.<br/>Information technology.