Goddard, Angela, 1954-

The language of advertising : written texts / Angela Goddard. - London : Routledge, 1998. - ix, 134 p. : ill. ; 25 cm. - Intertext . - Intertext (London, England). .

Includes bibliographical references (p. 127-128) and index.

0415145988 RM57.84


English language--Discourse analysis.
English language--Written English.
Advertising--Language.