Bergeron, Bryan P.

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron - New York : McGraw-Hill, 2001 - xxiv, 216 p. : ill. ; 23 cm.

Includes bibliographical references (p. [235] ) and index

007136479X RM112.36

00-057875


Customer loyalty
Internet marketing