TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: for marketing, sales, and customer support 
SN  - 0471179809 (pbk. : alk. paper)
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
N1  - Includes bibliographical references (p. 443-444) and index
ER  -