Berry, Michael J. A. <br/><br/>
Data mining techniques :  for marketing, sales, and customer support / 
Michael J.A. Berry, Gordon Linoff 
 - New York :  John Wiley & Sons,  1997 
 - x, 454 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 443-444) and index 
<br/><br/><label>ISBN: </label>0471179809 (pbk. : alk. paper)  RM176.68 
<br/><br/><label>LCCN: </label>97-013601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Marketing--Data processing<br/>Business--Data processing