Temporal, Paul <br/><br/>
Branding in Asia :  the creation, development, and management of Asian brands for the global market / 
Paul Temporal 
 - Revised edition 
 - Singapore :  John Wiley & Sons (Asia),  2000 
 - ix, 291 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471479101  RM84.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies<br/>Marketing--Case studies<br/>Competition, international--Case studies