TY  - BOOK
AU  - Bickerton,Pauline
AU  - Bickerton,Matthew
AU  - Pardesi,Upkar
ED  - Chartered Institute of Marketing
TI  - Cybermarketing: how to use the internet to market your goods and services 
SN  - 0750647043
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internet marketing
KW  - Internet advertising
N1  - Includes bibliographical references and index
ER  -