Bickerton, Pauline Cybermarketing : how to use the internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - 2nd ed. - Oxford : Butterworth-Heinemann, 2000 - 355 p. : ill. ; 24 cm. Includes bibliographical references and index ISBN: 0750647043 RM114.14 Subjects--Topical Terms: Internet marketingInternet advertising