TY  - BOOK
AU  - Sacharin,Ken
TI  - Attention!: How to interrupt, yell, whisper and touch consumers 
SN  - 0471389978
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons
KW  - Advertising
N1  - 'An Adweek book'; Includes bibliographical references and index
ER  -