TY  - BOOK
AU  - Aitchison,Jim
TI  - Cutting edge commercials: how to create the world's best TV ads for brands in the 21st century 
SN  - 0130908282
PY  - 2001///
CY  - Singapore
PB  - Prentice Hall
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - Bibliography: p.456
ER  -