Aitchison, Jim Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century / Jim Aitchison - Singapore : Prentice Hall, 2001 - ix, 469 p. : ill. ; 24 cm. Bibliography: p.456 ISBN: 0130908282 RM95.50 Subjects--Topical Terms: Advertising--Handbooks, manuals, etc.