TY  - BOOK
AU  - Pringle,Hamish
AU  - Gordon,William
TI  - Brand manners: how to create the self-confident organization to live the brand 
SN  - 0471496065
PY  - 2001///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Marketing
KW  - Brand name products
N1  - Includes bibliographical references (p. [299]-302) and index
ER  -