Pringle, Hamish. <br/><br/>
Brand manners :  how to create the self-confident organization to live the brand / 
Hamish Pringle and William Gordon. 
 - Chichester :  John Wiley & Sons,  2001. 
 - xiv, 314 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [299]-302) and index. 
<br/><br/><label>ISBN: </label>0471496065  RM120.80 
<br/><br/><label>LCCN: </label>2001-267155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Brand name products.