Tjiptono, Fandy <br/><br/>
Strategi bisnis dan manajemen / 
Fandy Tjiptono 
 - Yogyakarta :  Penerbit Andi,  1996 
 - xiv, 137 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>979533378X  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Business planning