TY  - BOOK
AU  - Wiersema,Frederik D.
TI  - The new market leaders: who's winning and how in the battle for customers 
SN  - 0743204654
PY  - 2001///
CY  - New York
PB  - Free Press
KW  - Customer relations
KW  - Longitudinal studies
KW  - Consumers' preferences
KW  - Consumers
KW  - Attitudes
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -