Wiersema, Frederik D. <br/><br/>
The new market leaders :  who's winning and how in the battle for customers / 
Fred Wiersema. 
 - New York :  Free Press,  2001. 
 - 262 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0743204654  RM94.90 
<br/><br/><label>LCCN: </label>01-033454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Longitudinal studies.<br/>Consumers' preferences--Longitudinal studies.<br/>Consumers--Attitudes--Longitudinal studies.<br/>Marketing--Planning.