TY  - BOOK
AU  - Paul,David Terry
TI  - Building marketing effectiveness in healthcare
SN  - 0877571767
PY  - 1985///
CY  - American Marketing, Chicago, Ill.
PB  - Academy for Health Services Marketing
KW  - Medical care
KW  - Marketing
KW  - Congresses
KW  - Hospitals
KW  - Medical economics
ER  -