Building marketing effectiveness in healthcare / 
D. Terry Paul 
 - American Marketing, Chicago, Ill. :  Academy for Health Services Marketing,  1985 
 - 169 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0877571767 
<br/><br/><label>LCCN: </label>85-001260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing--Congresses<br/>Hospitals--Marketing--Congresses<br/>Medical economics--Congresses