Birnbaum, Robert Management fads in higher education : where they come from, what they do, why they fail / Robert Birnbaum - San Francisco : Jossey-Bass Inc, 2000 - 287 p. ; 23 cm. ISBN: 0787944564 RM104.22 Subjects--Topical Terms: Education, Higher--United States--ManagementFadsOrganizational effectiveness