Crawford, C. Merle  1924- <br/><br/>
New products management / 
C. Merle Crawford, C. Anthony Di Benedetto. 
 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xxv, 534 p. :  ill. ;  24 cm. 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070275521  RM480.51 9780071151627  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.