TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: a practical approach for the new Millennium 
SN  - 0071164766
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing research
N1  - Includes index; Buku bacaan asas fakulti
ER  -