Hair, Joseph F.

Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, 2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .

Includes index.



0071164766 RM124.58

99-027710


Marketing research.