Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham 
 - 10th ed. 
 - Boston :  Irwin/McGraw-Hill,  1999 
 - xxv, 721 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/>
<br/><br/><label>ISBN: </label>0256259828  RM295.47  Hadiah 0071156739 (international ed.) 
<br/><br/><label>LCCN: </label>98-021048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises