TY  - BOOK
AU  - Narayan,B.
TI  - Executives' handbook of modern marketing
SN  - 8172730144
PY  - 2000///
CY  - Delhi
PB  - Authorspress
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Executives
KW  - Handbooks, manuals,etc
N1  - Includes index
ER  -