Narayan, B. <br/><br/>
Executives' handbook of modern marketing / 
B. Narayan 
 - Delhi :  Authorspress,  2000 
 - vi , 312 p. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8172730144  RM50.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc<br/>Marketing--Executives--Handbooks, manuals,etc