TY  - BOOK
AU  - Gunter,Barrie
TI  - Media research methods: measuring audiences, reactions and impact 
SN  - 0761956581
PY  - 2000///
CY  - London
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. [280]-307) and index
ER  -