Gunter, Barrie <br/><br/>
Media research methods :  measuring audiences, reactions and impact / 
Barrie Gunter 
 - London :  Sage Publications,  2000 
 - 314 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [280]-307) and index 
<br/><br/><label>ISBN: </label>0761956581  RM324.90 
<br/><br/><label>LCCN: </label>00-698066 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology