Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger 
 - Thousand Oaks, Calif. :  Sage Publications,  2000 
 - xix, 295 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 265-268) and indexes 
<br/><br/><label>ISBN: </label>0761918523 (alk. paper)  RM246.24 
<br/><br/><label>LCCN: </label>00-008042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology<br/>Communication--Research--Methodology