TY  - BOOK
AU  - Orlik,Peter B.
TI  - Broadcast copywriting
SN  - 0205486095
PY  - 1978///
CY  - Boston
PB  - Holbrook Press
KW  - Radio authorship
KW  - Television authorship
KW  - Radio advertising
KW  - Television advertising
N1  - Includes bibliographical references and index
ER  -