Orlik, Peter B. <br/><br/>
Broadcast copywriting / 
Peter B. Orlik 
 - Boston :  Allyn and Bacon,  1978 
 - xvii, 439 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205486095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio authorship<br/>Television authorship<br/>Radio advertising<br/>Television advertising