Chaston, Ian. <br/><br/>
New marketing strategies :  evolving flexible processes to fit market circumstances / 
Ian Chaston. 
 - New Delhi :  Response Books,  2000 
 - vii, 199 p. :  ill. ;  24 cm. 
<br/><br/> First published in 1999 by Sage Publications 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8170368847  RM18.87 
<br/><br/><label>LCCN: </label>99-071358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.