Global marketing management / 
John A. Quelch, Christopher A. Bartlett 
 - 4th ed. 
 - Reading, Massachusetts :  Addison-Wesley,  1999 
 - viii, 703 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0201350629  RM321.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies