Hollensen, Svend <br/><br/>
Global marketing :  a market-responsive approach / 
Svend Hollensen 
 - London :  Prentice Hall,  2000. 
 - 604 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132610906  RM88.24 
<br/><br/><label>LCCN: </label>00-047695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing