Maddock, Richard C. <br/><br/>
Motigraphics :  the analysis and measurement of human motivations in marketing / 
Richard C. Maddock. 
 - Westport, Conn. :  Quorum Books,  2000. 
 - viii, 304 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>1567202845  RM279.39 
<br/><br/><label>LCCN: </label>99-027546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)