TY  - BOOK
AU  - Knapp,Duane E.
TI  - The Brandmindset
SN  - 007134795X
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Marketing
KW  - Product management
N1  - Includes bibliographical references (p. 269-271) and index
ER  -