Knapp, Duane E. <br/><br/>
The Brandmindset / 
 Brand mindset 
Duane E. Knapp 
 - New York :  McGraw-Hill,  2000 
 - xxiii, 277 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 269-271) and index 
<br/><br/><label>ISBN: </label>007134795X  RM78.39 
<br/><br/><label>LCCN: </label>00-268911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Marketing<br/>Product management