The advertising business :  operations, creativity, media planning, integrated communications / 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  1999. 
 - 548 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>076191238X  RM336.30 
<br/><br/><label>LCCN: </label>98-040120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising.