Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 2nd ed. 
 - Belmont, Calif. :  Wadsworth Publ. Co.,  1987 
 - xiv, 514 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534067026