TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534507549
PY  - 1998///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. [289]-290) and index
ER  -