Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide / 
Milan D. Meeske. 
 - 3rd. ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1998. 
 - xvii, 295 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. [289]-290) and index. 
<br/><br/><label>ISBN: </label>0534507549  RM245.02 
<br/><br/><label>LCCN: </label>97-013202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Broadcast advertising.