Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler 
 - 5th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2000 
 - 1 v. (various pagings)  :  col. ill. ;  26 cm. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>013012771X  RM262.63 
<br/><br/><label>LCCN: </label>99-035215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing