Mercer, David <br/><br/>
Marketing / 
David Mercer 
 - 2nd ed. 
 - Oxford [England] :  Blackwell Business,  1996 
 - xvi, 560 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0631196382 (pbk. : alk. paper)  RM92.41 
<br/><br/><label>LCCN: </label>95-015359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing