TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
TI  - Reaching audiences: a guide to media writing 
SN  - 0205286224
PY  - 1999///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Authorship
KW  - Audiences
KW  - Report writing
N1  - McAdam's name appears first on the earlier edition; Includes bibliographical references and index
ER  -