Yopp, Jan Johnson. <br/><br/>
Reaching audiences :  a guide to media writing / 
Jan Johnson Yopp, Katherine C. McAdams. 
 - 2nd ed. 
 - Boston :  Allyn and Bacon,  1999. 
 - xiv, 394 p. :  ill. ;  23 cm. 
<br/><br/> McAdam's name appears first on the earlier edition 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205286224  RM152.76 
<br/><br/><label>LCCN: </label>98-034457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Mass media--Audiences.<br/>Report writing.